AI automation in Ireland
AI-augmented workflows for Irish businesses — lead response, quote follow-up, CRM hygiene — built on infrastructure you own and priced to pay back inside a quarter.
- First workflow live inside a month
- Deployed on infrastructure you own
- EU-region model providers
The work, specifically
No retainers for “advisory”. Every engagement produces something running against your real data.
Lead response automation
Website form, phone enquiry or inbox message answered, qualified and booked into your calendar in under a minute — in your tone, at 4pm on a Friday.
Quote & proposal follow-up
Sequenced, on-brand chasing that knows who has replied and who hasn't. Recovers work that was already 80% won and quietly went cold.
CRM hygiene & write-ups
Meeting notes, next actions and contact updates written by the system after every call or site visit — before you're back in the car.
Finance & reporting admin
Bank feed matched against Xero, Sage or Surf Accounts with AI on the ambiguous ones, plus a weekly one-pager assembled from CRM, calendar and accounts.
Where the money actually is
The single highest-leverage change for most Irish SMBs — and the cheapest workflow to build.
Automated follow-up on proposals that stalled, without anyone remembering to do it.
AI-assisted reconciliation and categorisation against your existing accounting stack.
From first call to live automation
Short, sequenced, and cancellable at every gate. You always know what the next €1 buys.
- 01
Map the plumbing
We document how work actually flows through your tools today — including the bits held together by someone's memory.
Week 1 - 02
Pick one workflow
The one with the clearest arithmetic. Usually lead response. We agree the success metric before building anything.
Week 1 - 03
Build & test
Built on your n8n / Make / cloud accounts, tested against real historical data, then run in shadow mode before it touches a customer.
Weeks 2–4 - 04
Expand from proof
With one automation demonstrably paying back, we add the next two or three from the ranked list.
Weeks 5–12
Priced against a hire, not a vibe
Indicative bands. Final scope comes out of the audit — no surprise invoices.
One automation designed, built, tested and handed over. The usual starting point.
- Discovery & mapping
- Build on your own accounts
- Shadow-mode testing
- Docs & handover
Three to six connected workflows covering the whole front-to-back leak.
- Everything in Single workflow
- 3–6 workflows
- Shared data layer & logging
- Team training
Keep it healthy, keep improving it. Automations are software — they need an owner.
- Monitoring & alerting
- Model & API upkeep
- Monthly improvements
- Cancel any month
“It answers enquiries at 11pm better than we did at 11am. That was the whole problem and it's gone.”
What you should know before you buy
AI automation in Ireland is what happens when the plumbing between your tools stops being manual. Marble City AI builds AI-augmented workflows for Irish businesses — lead response, quote follow-up, CRM hygiene, inbox triage — on infrastructure you own, priced to pay back inside a quarter.
What AI automation means in practice
AI automation is workflow automation with a language model in the loop. The plumbing (n8n, Make, Zapier) moves the data; the model reads, writes, classifies, and decides. It’s the layer where most useful work happens today — cheaper than custom software, more capable than deterministic connectors alone.
Where it pays back for Irish SMBs
- Lead response. A minute-old lead converts roughly 7× better than a day-old one. AI intake, qualification and calendar booking closes that gap without a hire.
- Quote & proposal follow-up. Proposals rot in inboxes because the person who wrote them moved to the next job. Automated, tone-appropriate follow-up recovers work that was already 80% won.
- CRM hygiene. Notes, next-actions, contact updates — written by the system after every meeting, not by the owner at 11pm.
- Invoice & reconciliation admin. AI-assisted matching against Xero, Sage or Surf Accounts saves a bookkeeper day per week.
The shape of an engagement
A single AI automation is live inside a month. A full engagement covering three to six workflows typically runs 8–12 weeks. Everything is deployed to accounts you own — your n8n instance, your Google Cloud project, your database — so cancelling us doesn’t cancel your automations.
Irish specifics
GDPR-aware by default: EU-region model providers, documented data flows, retention policies you could hand to the Data Protection Commission tomorrow. EU AI Act risk classifications baked into the design so nothing shipped in 2026 needs re-work in 2027. Where the scope fits, we structure engagements to be eligible for LEO Digital for Business or Enterprise Ireland Innovation Voucher funding.
Common questions
Find the leaks before anyone touches code.
The free audit takes 60 seconds and surfaces the two most fixable revenue leaks in your operation. If the output looks like your business, book the paid one.