Business process automation in Ireland
AI-augmented business process automation for Irish operators — start with an audit, ship one live automation inside a month, expand from proof.
- Process first, software second
- API-led, not brittle screen-scraping
- First process live inside a month

The work, specifically
No retainers for “advisory”. Every engagement produces something running against your real data.
Intake to booked call
Website form or enquiry into CRM into a confirmed slot in the diary, with an AI first response inside a minute and clean data at the other end.
Quote to invoice
Sequenced follow-up that knows who replied, then a clean handoff into invoicing so nothing gets billed late or twice.
Invoice to reconciliation
Bank feed matched against Xero, Sage or Surf Accounts, with AI handling the ambiguous lines a rules engine would choke on.
Operations reporting
A weekly one-pager on the state of the business assembled automatically from CRM, calendar and accounts — no one builds it by hand.
What good BPA looks like
Each scored on cost, revenue-at-risk and effort so the sequencing argument is settled with numbers.
We ship the top-ranked one before asking you to commit to the rest.
Three to five processes end to end, documented and handed over.
From first call to live automation
Short, sequenced, and cancellable at every gate. You always know what the next €1 buys.
- 01
Process mapping
On-site or Zoom. We document how the work really flows, including the undocumented steps living in someone's head.
Half a day - 02
Rank & cost
A ranked list of 2–5 candidate processes with cost, revenue-at-risk and effort-to-build against each. You pick the top one or two.
Week 1 - 03
Automate the first
Built API-first on infrastructure you own, tested against historical data, then run in shadow mode before it goes live.
Weeks 2–4 - 04
Roll out the rest
The remaining processes sequenced behind proven payback, with documentation as we go.
Weeks 5–12
Priced against a hire, not a vibe
Indicative bands. Final scope comes out of the audit — no surprise invoices.
Mapping, ranking and costing. Credited against a build if you proceed.
- Half-day mapping session
- 2–5 processes ranked
- Cost & risk per process
- Written recommendation
Three to five processes automated, documented and handed over.
- Everything in Audit
- 3–5 automated processes
- Shadow-mode testing
- Training & handover
Monitoring, upkeep and continuous improvement once processes are live.
- Monitoring & alerting
- Monthly improvements
- Priority support
- No lock-in
“We didn't buy software. We got the process fixed and the software fell out of it.”
What you should know before you buy
Business process automation in Ireland doesn’t start with software — it starts with the two or three processes in your operation that leak the most money. Marble City AI maps those first, then automates the ones where the payback is obvious.
What business process automation covers
Any repeatable process a person currently does by hand that a system could do instead: intake forms to CRM, quote to invoice, invoice to reconciliation, meeting to CRM note, enquiry to booked call. When AI is added, the automation stops being brittle — it can read unstructured input, write in your tone and make judgement calls a rules engine couldn’t.
Where it pays back fastest in Irish operations
- Lead intake & qualification — website form to CRM to booked call, with an AI first response inside a minute.
- Quote follow-up — sequenced, on-brand, aware of who’s replied.
- Site visit / meeting write-up — voice memo to CRM note and follow-up email, before you’re back at the office.
- Invoice reconciliation — bank feed matched against Xero, Sage or Surf Accounts, with AI on the ambiguous ones.
- Weekly reporting — a one-pager on the state of the business, assembled automatically from your CRM, calendar and accounts.
How we scope it
Start with a paid audit: half a day, on-site or Zoom. Output is a ranked list of 2–5 candidate automations with cost, revenue-at-risk and effort-to-build against each. You pick the top one or two. First automation is live inside a month.
Irish specifics
GDPR by default. Deployed to infrastructure you own. VAT-, PAYE-, and RCT-aware where the automation touches finance. Grant-eligible under LEO Digital for Business and Enterprise Ireland Innovation Voucher where the scope qualifies.
Common questions
Find the leaks before anyone touches code.
The free audit takes 60 seconds and surfaces the two most fixable revenue leaks in your operation. If the output looks like your business, book the paid one.